Luxury Marketing

A polished visual image packaged professionally to a targeted audience provides a significant advantage over competing luxury properties. In today’s market climate competition is fierce in which a leading edge can pay off with significant rewards.

Selling sooner and achieving the least negotiable price are two of the most substantial advantages that professional marketing and a leading expert can provide luxury homeowners.

Those who understand that image is everything and presentation is critical choose Tamara Keilberg Luxury Real Estate as their partner to achieve a competitive advantage when selling their homes.

Generating impact with a visual image

Providing a dynamic visual marketing strategy is at the cornerstone of the Crown Jewel marketing plan offered by Tamara Keilberg Luxury Real Estate. Effective visual marketing is a catalyst that mores attention toward action. Buying a home is both a visual and emotional transaction. Memorable packaging of a visual image is the most effective means of generating interest and activity.


Why Choose Tamara Keilberg Luxury Real Estate to Sell Your Home?

An UNEQUALED Visual Image Marketing Strategy Designed for Attracting Buyers & Achieving

The advantages of powerful visual marketing. The key to a successful visual image is the same as with any great marketing/promotional campaign: Get the prospect’s attention, differentiate from the competition, add perceived value and make prospects move toward action.

Achieving a “WOW” Factor. Creating a visual story for your home is a powerful sales & marketing tool that drives an emotional response from prospects. This is a critically underused approach in real estate.

The difference is the “WOW” factor!

In today’s home market, consumers expect great visual content. When it is lacking or undesirable, they simply go elsewhere to SEE what they are looking for. The lack of powerful photography can make great properties be vastly overlooked by many prospective buyers. Taking a chance with inferior photography & marketing has substantial negative consequences in the real estate market today.

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We use only pictures taken by Top Professional Photographers.

 

 

 

With 87% (NAR 2010) of all buyers using the internet to search for homes, effective internet exposure is no longer a luxury, it is a necessity.

www.LuxuryHomesDFW.com - Our web site enjoys more than 10,000 unique visitors per month, has top search engine rankings & provides a vast array of information on all our listings.

Realtor.com - We purchase the enhanced package for all our listings.

MLS Listing - We provide the maximum number of photographs allowed and a MLS virtual tour on all our listings.

www.YourAddress.com - Your homes exclusive web site features:

• Flash Photo Show

• Printable Flier

• Description & Pricing

• Virtual Tour

• Flip Book Magazine Brochure

• Sellers Disclosure

• Neighborhood Report

• and more

Mobile Listings - We provide free MLS searches on any cell phone to the public.

Syndicate Websites - Your listing on tens of thousands of web sites!

Professional Signage - Elegant full color signage for immediate attention. The steel frame features an ornate iron crown scroll. The sign states the location of your virtual tour on the web.

Sign Rider - A full color rider provides instant text info delivering virtual tour, photos and home info

Sign Fliers - Full color professional fliers are located in a waterproof brochure box on the sign.

 

Print Brochures - Prospects will take with them a professionally bound full color magazine featuring only your home. Each magazine is between 50-86 pages depending on the number of photo opportunities in your home. This brochure both in scope and quality is UNMATCHED in the market place. It makes a lasting impression and facilitates second showings; moving your home closer to sold! A web flip book version is also provided online.

Hard Bound Books - For homes priced $2,000,000+ we offer potential buyers an enhanced brochure: A hard bound flush mount album of your home!

The ultimate WOW factor!

DVD for buyer prospects - The laminated die cut case features a photo of your home, DVD photo show & list of internet resources available for your home.

Virtual Tours - Professional virtual tour with 25-36 scenes plus resources & printable packet option.

YouTube & iTunes Podcast & QuickTime MovieYour home in video format for maximum exposure.

Favor Boxes - Your address is foil stamped on favor boxes filled with individually wrapped candy and is provided for all visitors to your home.

Photo Pods - Follow-up presentation package is foil stamped with your address filled with an info card & photos of your home.

Just Listed Cards - Full color just listed cards are sent to your neighborhood & targeted prospects to announce that your home is now on the market.

Quarterly Property Portfolio - Impressive full color mailer sent to targeted households and prospects from our expansive buyer database featuring each of our listings.

Buyer E-mail Marketing - Your listing sent in HTML format to our expansive database of buyer prospects regularly.

Realtor/Broker E-mail Marketing - Your listing sent in HTML format to our area’s agents & brokers regularly.

Monthly “Luxe Touch” Newsletter - Our monthly newsletter is sent to our buyer database and includes links to all of our listings and virtual tours.

We go above and beyond to work well with other brokers/agents in the area so they will find value in showing our listings. Providing excellent materials for them & their buyers along with information to them so they can easily follow-up with their clients are two ways we encourage great agent/broker cooperation. We consider other agents customers and encourage them to show our listings by making it a pleasant and helpful process that they can enjoy and will want to repeat with us.

Tamara Keilberg has earned the prestigious Certified Luxury Home Marketing Specialist & the Million Dollar Guild designation in recognition of her experience, knowledge and expertise in the luxury home market. “She is an example of a real estate professional who has worked to develop market knowledge and the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace,” said Institute President Laurie Moore-Moore, upon announcing Keilberg’s designation.